# Turn blog posts into social content and a branded image > One blog post becomes LinkedIn, Twitter/X, and Instagram copy, an email newsletter snippet, and a branded quote graphic, each written for how people read on that platform. You review the whole set before anything is scheduled. Source: https://www.liftedwork.com/automations/automate-blog-to-social-repurposing Published: 2026-03-20 Updated: 2026-09-15 ## What this does You already wrote the blog post. This playbook reads it and turns it into social posts for LinkedIn, Twitter/X, and Instagram, plus a branded image and an email newsletter snippet. Each is a separate deliverable written for how people read on that platform. A review task lands in your queue when it's done. ## Prerequisite Run the [Brand Guide playbook](https://www.liftedwork.com/automations/automate-brand-guide) for this client first. The image step reads the "Brand Guide" client note to apply the client's Image Generation Prompt Modifier and uses one of its reference images as a style anchor, so the social image stays consistent with the ad creatives. ## Best for Agencies doing content marketing where every blog post should feed the rest of the content calendar. ## How the chain works **Template 1: Extract Blog Content.** Reads the client profile and browses the blog post URL. Creates one deliverable called "Blog Content Brief" with the main insight, key points, a quotable line, audience angle, and tone notes. Does not write any social content yet. When done, books Template 2. **Template 2: Write Social Copy.** Reads the content brief from the previous step. Writes one deliverable per platform: LinkedIn post, Twitter/X thread, Instagram caption, email newsletter snippet, and the quote graphic text. Each post is written for how people actually read on that app. When done, books Template 3. **Template 3: Generate Social Image.** Reads the Brand Guide note for the Image Generation Prompt Modifier and reference image catalog, then reads the content brief and quote text. Generates one 16:9 landscape image designed to work across all platforms, with the Prompt Modifier prepended to the scene description and the best-matching reference image from the catalog passed to Gemini as a visual style anchor. If the quote is short enough, the AI includes it as text in the image. Longer quotes are left out so you can overlay them manually. If no Brand Guide note exists, the step creates a "Blocked: Brand Guide missing" deliverable and does not generate. When done, books Template 4. **Template 4: Review & Post.** You review each deliverable for accuracy and tone, verify the image text reads correctly, schedule the posts, and drop the email snippet into your newsletter. ## Requirements - Templates 1-3 need **Autocomplete** enabled. - Paste the blog URL into the first template's Lifty Prompt (replace the placeholder) each time you create a task. - The client profile should have brand colors filled in (happens automatically if you entered their website URL during setup). ## How to use it 1. Create a task from "Extract Blog Content (1/4)" for your client. Before saving, paste the blog post URL into the `[PASTE BLOG URL HERE]` line in the Lifty Prompt. 2. On its due date, it autocompletes and the chain runs through all three AI steps. To run it earlier, mark it complete yourself, set the due date sooner, or open the task and click Run Prompt. 3. The review task lands in your queue the next day with SOPs. Check the deliverables, schedule the posts, and mark complete when everything is live. ## Tips - **One article, one task.** Create a separate task for each blog post so deliverables stay organized per article. - **Drop or add platforms.** Remove Twitter if the client isn't on it, or add a Facebook post, Pinterest pin, or YouTube Shorts script to the writing template's prompt. - **Adjust tone per client.** Add a line like "This client's tone is casual and irreverent" to the extraction template's prompt. The brief carries that forward to all steps. - **One image, every platform.** The chain generates a single landscape image. If you need a square for Instagram, duplicate the image generation template and change the size to 1024x1024. - **If you don't use the [Brand Guide](https://www.liftedwork.com/automations/automate-brand-guide).** This playbook's image step is designed around it. Without a Brand Guide note for the client, the "Generate Social Image (3/4)" template halts with a "Blocked: Brand Guide missing" deliverable on Step A. To run without one, edit that template's Lifty Prompt and remove Step A entirely, then drop references to the Prompt Modifier, Image Dos and Don'ts, and Reference Images from the rest of the prompt. The social copy steps (Templates 1, 2, 4) are unaffected either way. Image quality drops without it, so running the Brand Guide first is strongly recommended. - **Pairs with the [blog post playbook](https://www.liftedwork.com/automations/automate-seo-content-pipeline).** That one writes the article from your keyword strategy, then this one turns it into social content. - **Pairs with the [Brand Guide playbook](https://www.liftedwork.com/automations/automate-brand-guide)** (builds the note this playbook reads from) and the [Ad Creatives playbook](https://www.liftedwork.com/automations/automate-client-social-media-posts) (uses the same Brand Guide note to generate paid social creatives). ## Frequently asked questions ### What do I need before repurposing a blog post with this playbook? You need the published blog URL and a client profile with useful brand context. Run the Brand Guide playbook first if you want the image step to use the client's visual direction and reference images. ### Should the same caption be posted on every social platform? No. The core idea can stay consistent, but the opening, length, structure, call to action, and use of hashtags should fit how people read on each platform. That is why this playbook creates a separate deliverable for each channel. ### What happens if the client does not have a Brand Guide note? The social copy steps can still run, but the image step stops and creates a blocked deliverable instead of generating an unanchored visual. You can run the Brand Guide first or edit the image template to remove that dependency. ### What should a person review before scheduling the repurposed posts? Check that every claim matches the article, the voice suits the client, the call to action points to the right page, and the image text is accurate and readable. Also confirm that each version feels native to its platform rather than mechanically shortened.