# Generate ad creatives from proven frameworks > Four complete ad creatives, copy plus matching visuals, written against 10 proven frameworks and waiting in your review queue. Source: https://www.liftedwork.com/automations/automate-client-social-media-posts Published: 2026-03-20 Updated: 2026-09-15 ## What this does Three tasks, four finished ad creatives. The first task reads the client's Brand Guide and website, picks 4 ad frameworks from a library of proven scaffolds, and writes the copy as deliverables. The second task reads the Brand Guide's Image Generation Prompt Modifier and reference images, fills the matching template scaffold for each ad, and generates visuals that look like they came from the same art director. The third lands on your desk to review all 4 complete creatives before they go anywhere. ## Prerequisite Run the [Brand Guide playbook](https://www.liftedwork.com/automations/automate-brand-guide) for this client first. This playbook reads the "Brand Guide" client note it produces to apply the client's photography direction, visual system, and Image Generation Prompt Modifier to every creative. Without the Brand Guide note, Template 2 stops and flags the missing prerequisite rather than generating generic images. ## Best for Agencies running paid social or organic content who need a batch of on-brand creatives without starting from scratch every time. ## How the chain works **Template 1: Ad Creative Copy.** Reads the client profile, the Brand Guide note, and browses the client's website. Picks 4 frameworks from 10 proven ad angles (see below), each mapped 1:1 to a visual scaffold in the template library. Creates one deliverable per ad with copy, CTA, and hashtags, plus a `template_id` and image brief in meta. When done, books Template 2. **Template 2: Generate Ad Visuals.** Reads the Brand Guide note for the Prompt Modifier and reference image URLs. For each deliverable from Template 1, looks up the template scaffold, fills its bracketed placeholders with the copy, hex colors, fonts, and offering details, prepends the Prompt Modifier, picks the best reference image URL as a visual style reference, and generates the image. Updates the deliverable to embed the image. If no Brand Guide note exists, it stops and creates a "Blocked: Brand Guide missing" deliverable instead. When done, books Template 3. **Template 3: Review Ad Creatives.** You check each deliverable's copy and image against the Brand Guide reference images, edit what needs adjusting, and schedule through your posting tool. ## The 10 ad frameworks The AI picks the 4 that best fit the client. Each framework is a proven advertising angle: | Framework | Best for | |---|---| | **Us vs. Them** | Differentiation in competitive markets | | **Myth vs. Truth** | Education, authority, thought leadership | | **Social Proof / Results** | Trust-building, bottom-of-funnel | | **Before & After** | Visual services, transformation stories | | **Scroll-Stopping Hook** | Awareness, top-of-funnel reach | | **Clean Offer** | Promotions, launches, limited-time offers | | **Problem-Agitate-Solution** | Service businesses, pain-point marketing | | **Did You Know** | Education, shareable content | | **Quote / Authority** | Personal branding, credibility | | **Behind the Scenes** | Authenticity, humanizing the brand | ## Requirements - Templates 1-2 need **Autocomplete** and **Run on complete** enabled. - The [Brand Guide](https://www.liftedwork.com/automations/automate-brand-guide) playbook has been run for this client and a "Brand Guide" client note exists. - The client profile should have brand colors and a description filled in. - The client's website URL should be set so the AI can browse it for voice and positioning. ## How to use it 1. Create a task from "Ad Creative Copy (1/3)" for your client 2. On its due date, it autocompletes and the chain runs through both AI steps. To run it earlier, mark it complete yourself, set the due date sooner, or open the task and click Run Prompt. 3. The review task lands in your queue. Check the copy and images, edit what needs adjusting, then schedule through your posting tool. ## Tips - **Tighten the Brand Guide first.** Output quality here is capped by the quality of the Image Generation Prompt Modifier in the Brand Guide note. If creatives come back generic, rewrite the modifier and rerun. - **Fill in the client description.** Industry, target audience, and brand voice all improve the output. - **Narrow the framework list.** If you know which frameworks work for a specific client, edit the prompt to remove the others. - **Already running ads?** Add `meta_ads_report` to Template 1's tools and a line to the prompt: "Check the client's current Meta ads to see what's already running. Avoid duplicating active angles." - **If you don't use the [Brand Guide](https://www.liftedwork.com/automations/automate-brand-guide).** This playbook is designed around it. Without a Brand Guide note for the client, the "Generate Ad Visuals (2/3)" template halts with a "Blocked: Brand Guide missing" deliverable on Step A. To run without one, edit that template's Lifty Prompt and remove Step A entirely, then drop references to the Prompt Modifier, Image Dos and Don'ts, and Reference Images from the rest of the prompt. Image quality drops without those anchors, so running the Brand Guide playbook first is strongly recommended. - **Pairs with the [Brand Guide playbook](https://www.liftedwork.com/automations/automate-brand-guide)** (builds the note this playbook reads from) and the [Blog to Social playbook](https://www.liftedwork.com/automations/automate-blog-to-social-repurposing) (turns published articles into social posts using the same Brand Guide). ## Credits The 10 ad template scaffolds are adapted from a public prompt walkthrough shared by Will Sartorius and the Adcrate team: [Nano Banana 2 Prompt Document](https://adcrate.notion.site/Nano-Banana-2-Prompt-Document-31ed5575919580d4987ef6056b56122a) and [their YouTube walkthrough](https://www.youtube.com/watch?v=ibzfKRRSHhU). We have rewritten the scaffolds in our own voice and trimmed the set to ten, but the underlying angles and composition structures are theirs. ## Frequently asked questions ### How many ad creatives does this AI playbook produce? The default chain produces four complete ad concepts, each with copy and a matching visual, then creates a review task. You can change the count in the templates when a campaign needs a smaller test or a larger batch. ### Why does the ad creative playbook require a Brand Guide? The Brand Guide supplies voice, positioning, colors, image direction, offering details, and approved reference images. Without those constraints, a generated ad may fit the framework but still look or sound unrelated to the client. ### How should an agency choose which ad frameworks to test? Match the framework to the audience's awareness, the strength of available proof, the offer, and the campaign objective. Keep each concept distinct enough that the test reveals something about the message, not just a color or layout preference. ### What should be reviewed before an AI-generated ad goes live? Verify the offer, claims, prices, dates, disclosures, landing page, brand details, and any text inside the image. Check platform policy and make sure the four concepts are meaningfully different before assigning spend.