Lifted Work vs Whatagraph
Whatagraph builds polished client reports and pulls from a lot of platforms to do it. The real question is whether you need a reporting platform, or whether reporting is one output of running the account.
In short: Whatagraph is the better choice if reporting is the job and your client data is spread across a long list of platforms. Lifted Work is better if the report is one output of running client delivery, and you would rather not pay for a separate reporting platform on top of the tool your team already works in.
Quick Comparison
What each platform is built for
| Feature |
Lifted Work
|
Whatagraph |
|---|---|---|
| Built for running agency delivery | ||
| Client portal included | ||
| Client request intake | ||
| Deliverables with client approval | ||
| Task and project management | ||
| Time tracking and budgets | ||
| Client correspondence and Gmail sync | ||
| Branded PDF and HTML reports | ||
| White-label report customization | ||
| Breadth of native data integrations | GA4, Search Console, Google Ads, Meta, GBP | |
| Data blending across sources | ||
| Transfer to BigQuery and Looker Studio | ||
| Dedicated customer success manager | ||
| Unlimited team members | Not published |
Why agencies choose Lifted Work over Whatagraph
Whatagraph is a reporting platform. Lifted Work is where the client work happens, and the report is one of the things that falls out of it. That difference shows up in what you pay, how many systems your team signs into, and whether the report knows anything about the work behind the numbers.
The report knows the work
Lifted Work renders the report from the same place the tasks, hours, deliverables and client emails live, so a summary can say what the team actually did that month. Whatagraph renders from connected data sources. It sees the numbers, not the work.
One bill instead of two
Whatagraph is priced as a reporting platform and sits on top of whatever you use to run the work. Lifted Work is the tool you run the work in, and reporting is included, so there is no second subscription for the reporting layer.
Clients get a portal, not a PDF
Whatagraph sends reports. Lifted Work gives each client a branded portal where the report lands in a live feed alongside deliverables to approve, requests to submit and the services they are paying for.
AI with the account in context
Whatagraph IQ writes summaries from the data in the report. Lifted Work's AI reads the client's brand note, task history, correspondence and analytics, so it can draft the report, the summary email and next month's tasks from the same context.
Hours and budgets in the same system
Time tracked against each task sits next to the campaign results, so you can see margin per client, not just performance per client. Whatagraph has no time tracking, because that is not what it is for.
Reporting that repeats itself
A playbook pulls the data, renders the branded report, posts it to the client's feed and drafts the summary email, then puts a review task on someone's desk before any of it goes out. Set up once per client, runs every month.
Feature by feature
See exactly how Lifted Work and Whatagraph stack up across the features that matter most for agency operations.
Whatagraph prices are list prices checked on 15 September 2026. Plans change; check their pricing page before deciding.
Reporting
Lifted Work
- Branded PDF or HTML reports rendered from your own template
- Pulls GA4, Search Console, Google Ads, Meta Ads and Business Profile
- Report posts straight into the client's portal feed
- Summary email drafted alongside the report
- Report can reference the month's completed tasks and hours
Whatagraph
- Large native integration library across ad, social and SEO platforms
- Data blending and custom metrics across sources
- White-label reports and pre-made themes
- Whatagraph IQ writes plain-language performance summaries
- Reports from connected data only, with no view of the work behind it
What the client sees
Lifted Work
- Branded portal with a live feed of delivered work
- Deliverables the client reviews and approves in place
- Request submission with file attachments
- Services page showing what they get and what else is available
- Reports land in the feed next to everything else
Whatagraph
- Shareable report links and automated emails with PDF
- Custom report domain on the Prime plan
- No client portal beyond the report itself
- No request intake or approval workflow
- Clients see performance, not the work in progress
Running the work
Lifted Work
- Tasks, templates and SOPs per client
- Capacity planning by assigned hours per person per day
- Time tracked against per-task budgets
- Milestones and recurring scheduled work
- AI playbooks that produce real deliverables
Whatagraph
- No task or project management
- No time tracking or capacity planning
- No deliverables or approvals
- Needs a separate project tool alongside it
- The work and the reporting live in different systems
What it costs
Lifted Work
- $5, $7 or $12 per active client per month depending on plan
- Unlimited team members on every plan
- Reporting included, not a separate line item
- A 15-client agency on Delivery pays $105 a month
- No add-on charge for branded reports
Whatagraph
- Max plan starts at 699 euros a month, billed annually
- Prime plan is custom-priced
- Annual billing only on published plans
- Sits on top of whatever you pay for a project tool
- Custom report domain and public API are Prime or add-on
The honest part
Where Whatagraph is the better choice
No tool wins on everything. If these matter more to you than running client delivery in one place, Whatagraph is the right call.
Far more native integrations
Whatagraph connects to a much longer list of ad, social and SEO platforms than Lifted Work does. If your clients run on TikTok Ads, LinkedIn Ads, Pinterest and six other platforms we do not connect to natively, Whatagraph will pull that data and we will not.
Real data transformation
Data blending, custom metrics and dimensions, source groups, currency exchange and custom aggregations are genuine data-layer features. Lifted Work renders reports from connected platforms; it does not give you a transformation layer on top of them.
A path into the warehouse
Prime transfers data to BigQuery and Looker Studio. If your reporting ends up in a warehouse or a BI tool rather than a PDF, that matters and Lifted Work has no equivalent.
Dedicated success manager
Every Whatagraph plan includes a dedicated customer success manager. Lifted Work has chat and email support plus a paid setup service, which is not the same as a named person on your account.
What each one costs
Lifted Work starts at $5/client/month. Unlimited team members on every plan.
View our pricing" I don't know what I'd do without Lifted Work. "
Frequently Asked Questions
Questions agencies ask about Whatagraph
Is Lifted Work a replacement for Whatagraph?
For most agencies reporting on Google Analytics, Search Console, Google Ads, Meta Ads and Google Business Profile, yes. Lifted Work connects those platforms, renders a branded PDF or HTML report from your template, posts it to the client's portal and drafts the summary email. Where it is not a replacement is breadth: if your clients run on platforms we do not connect to natively, Whatagraph will pull that data and we will not. That is the honest dividing line.
How does the pricing actually compare?
Whatagraph's Max plan starts at 699 euros a month billed annually, checked on 15 September 2026. Lifted Work charges per active client: $5, $7 or $12 depending on plan, with unlimited team members. A 15-client agency on Delivery pays $105 a month. The larger point is what the money buys. Whatagraph is a reporting platform you run alongside a project tool, so it is one of two subscriptions. Lifted Work is the project tool, with reporting included.
Can Lifted Work blend data across sources like Whatagraph does?
No, and this is a real gap. Whatagraph has a data layer with blending, custom metrics and dimensions, source groups and custom aggregations. Lifted Work pulls each connected platform and renders it into your template. If you need combined cost across Google Ads and Meta Ads as a single computed number, Whatagraph does that properly and Lifted Work does not.
What does Lifted Work do that a reporting tool cannot?
It runs the work the report is about. Tasks, SOPs, time tracking against budgets, capacity planning, client requests, deliverable approvals, correspondence and the client portal all live in the same system. That means a monthly report can reference what the team actually did, and the AI drafting it has read the client's brand note, task history and email thread, not just the analytics.
Do we have to move everything at once?
No. Agencies commonly run Lifted Work alongside an existing reporting tool for a cycle or two, comparing the reports side by side before switching the client over. Nothing about Lifted Work requires you to cancel Whatagraph on day one.