What role should an agency account manager have?
Manager usually fits an account manager who needs client oversight, task management, reporting, team invitations, and Lifty access but should not manage billing. Use Admin only when the person also needs full agency settings and financial access.
What is the best role for an external contractor?
Worker is intended for contractors or fulfillment partners who should see only their assigned tasks. Use Employee when the person is part of the internal delivery team and needs broader access to client work.
How many agency users should be Admins?
Keep the number small and give Admin only to owners or operations leads who need billing, settings, and full account control. Review roles when responsibilities change rather than leaving elevated access in place indefinitely.