One blog post becomes LinkedIn, Twitter/X, and Instagram copy, an email newsletter snippet, and a branded quote graphic, each written for how people read on that platform. You review the whole set before anything is scheduled.
You already wrote the blog post. This playbook reads it and turns it into social posts for LinkedIn, Twitter/X, and Instagram, plus a branded image and an email newsletter snippet. Each is a separate deliverable written for how people read on that platform. A review task lands in your queue when it’s done.
Run the Brand Guide playbook for this client first. The image step reads the “Brand Guide” client note to apply the client’s Image Generation Prompt Modifier and uses one of its reference images as a style anchor, so the social image stays consistent with the ad creatives.
Agencies doing content marketing where every blog post should feed the rest of the content calendar.
Template 1: Extract Blog Content. Reads the client profile and browses the blog post URL. Creates one deliverable called “Blog Content Brief” with the main insight, key points, a quotable line, audience angle, and tone notes. Does not write any social content yet. When done, books Template 2.
Template 2: Write Social Copy. Reads the content brief from the previous step. Writes one deliverable per platform: LinkedIn post, Twitter/X thread, Instagram caption, email newsletter snippet, and the quote graphic text. Each post is written for how people actually read on that app. When done, books Template 3.
Template 3: Generate Social Image. Reads the Brand Guide note for the Image Generation Prompt Modifier and reference image catalog, then reads the content brief and quote text. Generates one 16:9 landscape image designed to work across all platforms, with the Prompt Modifier prepended to the scene description and the best-matching reference image from the catalog passed to Gemini as a visual style anchor. If the quote is short enough, the AI includes it as text in the image. Longer quotes are left out so you can overlay them manually. If no Brand Guide note exists, the step creates a “Blocked: Brand Guide missing” deliverable and does not generate. When done, books Template 4.
Template 4: Review & Post. You review each deliverable for accuracy and tone, verify the image text reads correctly, schedule the posts, and drop the email snippet into your newsletter.
[PASTE BLOG URL HERE] line in the Lifty Prompt. Paste these into Settings → Task Templates in your Lifted Work account. Create a template group, add each template in order. When you create tasks from these templates, the AI picks up client context automatically.
Browse this URL doing a page SEO audit: [PASTE BLOG URL HERE]
Read the client profile.
Create one deliverable titled “Blog Content Brief”:
Create a task from the “[2/4] Write Social Copy” template, due 5 minutes from now.
Before saving this task, edit the Lifty Prompt and paste the blog post URL into the [PASTE BLOG URL HERE] line. Then save.
The chain runs on its own: extract > write > image > review. The first 3 tasks autocomplete on their due date and schedule the next one. The final task is for you.
Read the client profile. Look up the “Blog Content Brief” deliverable.
Create one deliverable per platform:
“LinkedIn Post”: 100-200 words. Lead with the main insight. Short paragraphs. End with a question or CTA. Include the article link.
“Twitter/X Thread”: 4 tweets. First tweet is the hook. Tweets 2-3 walk through key points. Last tweet links to the article. Each tweet stands alone.
“Instagram Caption”: 150-250 words. Hook line first. Storytelling tone. Short paragraphs. 5-8 hashtags at the end.
“Email Newsletter Snippet”: 2-3 sentences for someone skimming a newsletter. End with a “Read more” link.
On every deliverable, set a meta field quote for image with the most shareable sentence from the brief (under 10 words, exact wording).
Writing rules:
After have created the 4 deliverables above, create a task from the “[3/4] Generate Social Image” template, due 5 minutes from now.
Look up the “Brand Guide” client note.
From the Brand Guide, extract:
Read the client profile. List task deliverables with content. Pull the quote for image from any deliverable’s meta.
Assemble: {Image Generation Prompt Modifier}\n\n{scene description}
Generate one image with aspect ratio “1:1”, the reference image URL, and this client using the image generation tool.
Update each platform deliverable (LinkedIn Post, Twitter/X Thread, Instagram Caption, Email Newsletter Snippet) by prepending the image as inline markdown: .
Create a task from the “[4/4] Review & Post Social Content” template, due tomorrow.
AI has repurposed a blog post into social content. Each platform deliverable already has the social image attached.
FAQ
You need the published blog URL and a client profile with useful brand context. Run the Brand Guide playbook first if you want the image step to use the client's visual direction and reference images.
No. The core idea can stay consistent, but the opening, length, structure, call to action, and use of hashtags should fit how people read on each platform. That is why this playbook creates a separate deliverable for each channel.
The social copy steps can still run, but the image step stops and creates a blocked deliverable instead of generating an unanchored visual. You can run the Brand Guide first or edit the image template to remove that dependency.
Check that every claim matches the article, the voice suits the client, the call to action points to the right page, and the image text is accurate and readable. Also confirm that each version feels native to its platform rather than mechanically shortened.
Related reading
Four complete ad creatives, copy plus matching visuals, written against 10 proven frameworks and waiting in your review queue.
A branded report lands in the client's feed with a summary email drafted alongside it, built from GA4, Search Console, Google Ads, Meta Ads, and Google Business Profile. No third-party reporting tool required.
Internal notes on each client that your whole team and the AI can read, so context never lives in one person's head.
Turn a recurring process into a playbook that runs on a schedule, produces real deliverables, and routes them through your team before they reach a client.