Turn Blog Posts Into Social Content and a Branded Image

Read the client profile for context on their business, audience, and brand voice.

Browse this URL with type page_seo_audit to capture the full article (the default type truncates at 8,000 characters): [PASTE BLOG URL HERE]

Create one deliverable titled “Blog Content Brief” containing:

1. Article title and URL
2. Main insight: the single most important takeaway in one sentence
3. Key points: 3-5 supporting points from the article, each in one sentence
4. Quotable line: the single most shareable sentence from the article (under 15 words, exact wording from the original)
5. Audience angle: who cares about this topic and why it matters to them right now
6. Tone notes: how the article reads (technical, conversational, authoritative, etc.) so the social copy can match

Do not write any social content yet. This brief is the foundation for the next step.

When done, create a task from the “Write Social Copy (2/4)” template assigned to me, due in 5 minutes.

Read the client profile for brand voice and audience context.

Look up deliverables for this client with title “Blog Content Brief” and include the content. Use that brief to write platform-native social content.

Create one deliverable per platform:

Deliverable: “LinkedIn Post” 100-200 words. Lead with the article’s main insight, not a generic opener. Short paragraphs (1-2 sentences each). End with a question or clear call to action. Include the article link at the end.

Deliverable: “Twitter/X Thread” 4 tweets. First tweet is the hook that stops the scroll. Tweets 2-3 walk through key points. Last tweet links back to the full article. Each tweet should stand alone if someone only reads one.

Deliverable: “Instagram Caption” 150-250 words. Open with a hook line that works without seeing an image. Storytelling tone. Break into short paragraphs. Include 5-8 relevant hashtags at the end, separated from the body by a line break.

Deliverable: “Email Newsletter Snippet” 2-3 sentences summarizing the article for someone skimming a newsletter. End with a “Read more” link. Written to drop into an existing newsletter template without editing.

Deliverable: “Quote Text” The quotable line from the brief (under 15 words, exact wording). Include the attribution (author or brand name) on a separate line. This is for the reviewer to overlay on the image from the next step if they want a true quote graphic.

Writing rules for all platforms:

• Each platform should feel native, not a shortened version of the same text
• No em dashes
• No “game-changer,” “leverage,” “elevate,” “unlock,” “seamlessly,” or “in today’s digital landscape”
• Write like a person talking to another person, not a content mill
• Match the tone from the brief

When done, create a task from the “Generate Social Image (3/4)” template assigned to me, due in 5 minutes.

Generate one branded social image for the blog post, using the client’s Brand Guide as the style anchor.

Step A — Load the Brand Guide. Call list_client_notes filtered by title “Brand Guide” for this client.

If no Brand Guide note is found, STOP. Create one deliverable titled “Blocked: Brand Guide missing” explaining that the Brand Guide playbook (/automations/automate-brand-guide) must be run for this client before the social image can be generated. Do not call generate_image. Still book Template 4 so the human sees the block.

If the Brand Guide note exists, extract:

• The Image Generation Prompt Modifier paragraph (prepended to the prompt below)
• The Visual System hex colors
• The Image Dos and Don’ts section if present — append its rules to the prompt
• The Reference Images catalog. Scan the entries and pick one URL for style anchoring. Evaluate descriptions first (“shows: …”); when a description reads “subject unclear”, fall back to the alt text, URL path, or source sub-heading. For a blog-post social graphic, prefer an image with strong brand mood (a hero composition, color application in context) over a tight product shot. If nothing obviously fits, pick any homepage entry.

Step B — Read the brief and quote. Read the client profile. Look up deliverables for this client with title “Blog Content Brief” and “Quote Text” and include the content. Use the main insight and audience angle to understand the article’s theme.

Step C — Build the image prompt.

Decide whether to include the quote text in the image:

• If the quote is short (under 10 words) and has no tricky punctuation, include it as text in the image.
• If the quote is longer or complex, skip it and create a visual-only image. The reviewer can overlay text manually.

Write a scene description following this order: background/scene → subject/focal point → typography (if applicable) → constraints.

Background and scene:

• Describe the setting, mood, and color palette. Use the client’s brand primary color as the dominant accent with the exact hex value (e.g., “background of deep #2563EB blue with soft gradient to white”).
• Specify lighting from the Brand Guide Photography Direction.
• Keep it minimal. One or two visual elements maximum.

Subject and focal point:

• If including text: the text IS the subject. Describe a clean background that supports readability.
• If no text: describe one concrete visual concept tied to the article’s theme, not a generic business image.
• Specify framing: “centered with generous negative space on all sides” or “subject positioned left with open space right.”

Typography (when including quote text):

• Put the exact quote in quotes: Bold text reading 'Your exact quote here'
• Specify: bold sans-serif font (or the Brand Guide heading font if the Brand Guide mentions a distinctive one), high contrast against background, centered, clean kerning
• Add attribution in smaller text below the quote
• Demand: “text appears once, perfectly legible, no extra characters”

Constraints (always include):

• “No watermarks, no logos beyond what is specified, no stock photo elements, no clip art”
• “No extra text beyond the quote” (if including text)
• “Single focal point, minimal composition”

Assemble the final prompt as: {Image Generation Prompt Modifier}\n\n{scene description}.

Step D — Generate and attach. Call generate_image with:

• prompt: the assembled prompt
• image_url: the reference image URL you picked in Step A
• aspect_ratio: “16:9” (landscape, universal: LinkedIn and Twitter display landscape natively, email newsletters scale it down, Instagram accepts landscape posts)
• client_id: this client
• title: “Social Image - [short theme description]”

Create one deliverable titled “Social Image” and include the generated image URL in the content so it displays inline. Note whether the quote text was included in the image or left out for manual overlay.

When done, create a task from the “Review & Post Social Content (4/4)” template assigned to me, due tomorrow.