Generate Ad Creatives From Proven Frameworks

Read the client profile for brand colors, fonts, logo URL, and description.

Look up client notes filtered by title “Brand Guide” and read its full content. This note is the source of truth for voice, visual system, photography direction, product details, and ad creative style. If no Brand Guide note exists, continue but flag it in each deliverable — the visuals step will stop if it is missing.

Browse the client’s website to sanity-check the Brand Guide against current messaging and pick up any recent product or offer language.

Pick 4 different frameworks from this list. Each framework maps 1:1 to a template_id that Template 2 uses to select the visual scaffold:

1. Us vs. Them (template_id: 7) — side-by-side comparison of the old way vs. the client’s way
2. Myth vs. Truth (template_id: 4) — debunk a common industry misconception using an educational diagram layout
3. Social Proof / Results (template_id: 6) — lead with a measurable outcome, include stars and a review card
4. Before & After (template_id: 8) — UGC-native mirror-selfie transformation, must feel like a real person’s post
5. Scroll-Stopping Hook (template_id: 16) — provocative setup line plus bait phrase, reveal reframes it
6. Clean Offer (template_id: 2) — straightforward promotional ad with split background and clear offer
7. Problem-Agitate-Solution (template_id: 3) — testimonial-style with real environment and quote overlay
8. Did You Know (template_id: 1) — surprising fact or stat rendered as a headline ad
9. Quote / Authority (template_id: 11) — pull-quote review card with truncated review and Read more tease
10. Behind the Scenes (template_id: 21) — bold statement on a gradient, copy is the whole ad

Create one deliverable per ad, titled “[Framework Name] - [Platform]”. Distribute across at least 3 platforms (Instagram, Facebook, LinkedIn, Twitter/X).

Each deliverable’s content should include: headline, platform-ready ad copy, one clear CTA, and relevant hashtags.

In each deliverable’s meta field, include:

• template_id: the integer from the mapping above
• framework: the framework name
• aspect_ratio: one of “1:1” (Instagram feed, universal), “4:5” (Instagram portrait, Facebook feed), “9:16” (Stories, Reels, TikTok), “16:9” (LinkedIn, Twitter, YouTube). Pick the one that matches the target platform.
• copy_for_image: the exact text that should appear rendered in the image (headline, quote, offer, stat — whichever applies to the framework). Keep under 10 words per line. If the framework has a headline and a subhead, provide both.
• attribution: for testimonial or quote frameworks, the reviewer name, credential, and any flag emoji (e.g., “Dawn K., 🇺🇸 , Verified Reviewer”). Leave blank for frameworks that do not need it.
• notes: anything specific Template 2 should know (e.g., “product shown is the 12oz can”, “show the subscription box open”, “emphasize the 900k customers number”).

Do not write the image generation prompt yourself — Template 2 assembles it from the Brand Guide modifier, the template scaffold, and the meta fields above.

Writing rules:

• No em dashes
• No “game-changer,” “leverage,” “elevate,” “unlock,” “seamlessly,” or “in today’s digital landscape”
• Write like a direct-response copywriter. Short sentences. Strongest line first.
• Use the client’s actual services and audience, not generic marketing language. Pull voice adjectives from the Brand Guide.

When done, create a task from the “Generate Ad Visuals (2/3)” template assigned to me, due in 5 minutes.

Generate one on-brand visual for each ad deliverable from Template 1.

Step A — Load the Brand Guide. Call list_client_notes filtered by title “Brand Guide” for this client.

If no Brand Guide note is found, STOP. Create one deliverable titled “Blocked: Brand Guide missing” with content explaining that the Brand Guide playbook (/automations/automate-brand-guide) must be run for this client before ad visuals can be generated. Do not call generate_image. Still book Template 3 so the human sees the block.

If the Brand Guide note exists, extract and hold on to:

• The Image Generation Prompt Modifier paragraph (required — prepended to every image prompt below)
• The Visual System section (primary, secondary, accent hex values; heading and body fonts)
• The Ad Creative Style section
• The Image Dos and Don’ts section — if present, append its rules to every prompt you build below after the scaffold
• The Reference Images catalog — parse every entry across every sub-heading (From the homepage, From the About page, etc.). Each entry has a URL, an alt text, and a one-sentence description of what it shows. Hold this whole catalog in working memory; you will pick one URL per ad based on which description best matches the ad’s needs.

Step B — Read the ad deliverables. Call list_task_deliverables for this client with include_content true. For each deliverable with a template_id in meta, you will generate one image.

Step C — For each deliverable, build the prompt.

1. Pull from meta: template_id, framework, aspect_ratio, copy_for_image, attribution, notes.

2. Pick the matching scaffold from the Template Library below using template_id.

3. Replace every [BRACKETED] placeholder in the scaffold with real values:

   • [BRAND] → client name
   • [PRIMARY BRAND COLOR], [BRAND COLOR], [ACCENT COLOR], [CONTRAST COLOR] → hex values from Visual System, written as e.g. “#2563EB”
   • [YOUR PRODUCT] → product name and one-line physical description from the Brand Guide Product Details
   • [HEADLINE], [YOUR OFFER], [PULL-QUOTE], [BAIT PHRASE], [REVEAL], [STAT N] etc. → from copy_for_image in meta
   • [REVIEWER NAME], [ATTRIBUTION] → from attribution in meta
   • [BACKGROUND], [SETTING], [SURFACE], [PROPS] → pull from the Brand Guide Photography Direction section
   • Anything else → use the notes field in meta and the Brand Guide

4. Pick the best reference image URL for this ad. Scan the Reference Images catalog and evaluate each entry against the ad’s needs using, in this order:

   • The one-line description (“shows: …”)
   • The alt text and URL path, when the description says “subject unclear”
   • The source sub-heading (From the homepage / About page / product page), as a last-resort hint

   Match guidance:

   • Product-dominant templates (1, 2, 4, 6, 11): prefer a description clearly showing the product; fall back to any image from the product / services page
   • Lifestyle or in-use templates (3, 8): prefer a description showing the product in use with a person or environment; fall back to homepage images
   • Abstract, statement, color-block templates (7, 16, 21): prefer a description with strong brand mood or hero composition; fall back to homepage images

   If no entry clearly fits, pick the closest candidate and record “reference image was a weak match” in the deliverable’s meta.notes so the reviewer knows to check the output carefully.

5. Assemble the final prompt in this exact order: {Image Generation Prompt Modifier}\n\n{Filled template scaffold}

Step D — Generate and attach. Call generate_image with:

• prompt: the assembled prompt from Step C
• image_url: the reference image URL chosen in Step C
• aspect_ratio: the value from the deliverable’s meta (default “1:1” if missing)
• client_id: this client
• title: “{framework} ad visual”

Then call update_deliverable on the Template 1 deliverable, prepending the returned image URL to the content as a markdown image so it displays inline: ![{framework} ad visual]({returned_url})

Template Library (10 scaffolds — one per framework, fill the brackets, do not edit the structure). Adapted from the ad-angle playbook Adcrate shared publicly (https://www.youtube.com/watch?v=ibzfKRRSHhU).

template_id: 1 (Headline) — Use a [BACKGROUND] color field. Put a large bold sans-serif [HEADLINE] across the upper third, with [SUBHEAD] underneath in smaller type. Show [YOUR PRODUCT] in the lower half with [DETAILS] nearby on the same surface. Camera: 50mm at f/2.8, slightly above the product. [BRAND] logo bottom right. Keep it clean and authoritative.

template_id: 2 (Offer/Promotion) — Split the composition horizontally: top 60% in [PRIMARY BRAND COLOR], bottom 40% in [CONTRAST COLOR]. Center [YOUR PRODUCT] on the color boundary with soft studio lighting. In the top area, set [YOUR OFFER] in large contrast-color sans-serif, with [OFFER DETAILS] underneath. Bottom area gets small brand-color text listing [VALUE ADDS]. [BRAND] logo bottom right.

template_id: 3 (Testimonial) — Set the scene in [SETTING] with warm natural light. Place [YOUR PRODUCT] on [SURFACE], slightly out of focus. Overlay a bold white sans-serif [SHORT HEADLINE] at larger size, followed by [FULL QUOTE 2-3 sentences] and attribution [NAME], [CREDENTIAL]. Add five filled stars in [BRAND COLOR]. [BRAND] logo bottom right in white. Shoot at 35mm f/2.0.

template_id: 4 (Features/Benefits Point-Out) — Educational diagram on a white background. Bold [BRAND COLOR] [HEADER] across the top. Center [YOUR PRODUCT] with even studio lighting. Draw four callout boxes around the product with thin connecting lines, each containing one of [BENEFIT 1-4] and a small [BRAND COLOR] circle. [WEBSITE] at bottom center. [BRAND] logo bottom right. The feel is a scientific diagram reinterpreted by a luxury agency.

template_id: 6 (Social Proof) — Social proof layout on [BACKGROUND]. Top line: [HEADLINE like ‘Join 1,000,000+ Members’] in bold [BRAND COLOR], with five filled stars and ‘Rated [X] out of 5’ beneath. Center [YOUR PRODUCT] at 50mm f/4. Below the product, a frosted white card containing five stars, [REVIEW TITLE], [2-3 SENTENCE REVIEW], and italic [ATTRIBUTION]. Under the card, an ‘As Featured In’ row with five grayscale publication logos. [BRAND] logo bottom right.

template_id: 7 (Us vs Them) — Divide the frame vertically down the center. Left half: muted gray-blue background with [COMPETITOR CATEGORY] header, a generic competitor product, and a list of [WEAKNESS 1-5] each marked with an X. Right half: [PRIMARY BRAND COLOR] background with [YOUR BRAND] header, [YOUR PRODUCT], and a list of [STRENGTH 1-5] each marked with a checkmark. A white ‘VS’ circle sits over the divider at the top. [BRAND] logo bottom right.

template_id: 8 (Before & After UGC Native) — This has to look like a real phone post, not a polished ad. Split-screen before/after. LEFT: grainy iPhone mirror selfie, [PERSON] in a dimly lit bathroom, [BEFORE STATE], harsh overhead lighting, handwritten white [BEFORE DATE]. RIGHT: same person, same bathroom, now in bright natural light, [AFTER STATE], with [PRODUCT] visible on the counter, handwritten white [AFTER DATE]. Top center: [TIMEFRAME] on [BRAND] plus emoji. Feels like it was stitched together in CapCut.

template_id: 11 (Pull-Quote Review Card) — Full-bleed background in a solid [BRAND COLOR] block. Upper half: a bold italic serif [PULL-QUOTE] (4-8 most emotional words of the review) in white with curly quotation marks. Below it, five large filled gold stars in a row. Bottom-left, overlapping the color block, place a white rounded review card with a soft shadow: gray avatar icon, bold [REVIEWER NAME] with a small [FLAG EMOJI], blue checkmark and ‘Verified Reviewer’ in blue, review body 4-6 lines trailing into ‘…Read more’ in bold [BRAND COLOR], and ‘Was this review helpful?’ with thumbs-up and count. Bottom-right, overlapping both card and background: [YOUR PRODUCT] angled toward the viewer with a soft shadow.

template_id: 16 (Curiosity Gap / Hook Quote) — Clean white background. Top-center: large [ACCENT COLOR] opening quotation marks. Below, a three-part headline: an italic-serif [SETUP LINE], then an oversized heavy-weight bold all-caps sans-serif [BAIT PHRASE] filling two lines, then a smaller sentence-case [REVEAL]. Closing quotation marks and regular-weight [ATTRIBUTION] close it out. Lower-left third: [YOUR PRODUCT] at a slight angle with [PRODUCT DETAILS], a circular [TRUST BADGE] to its left. Lower-right third: five filled [ACCENT COLOR] stars with bold [REVIEW COUNT] 5-Star Reviews.

template_id: 21 (Bold Statement Reaction Headline) — Background is a vibrant [GRADIENT] running diagonally from upper-left to lower-right. Upper-left carries a loose, expressive, oversized [FONT STYLE] white [BOLD STATEMENT] — the copy is the ad. Upper-right: [PERSON DETAIL] reaching down into frame toward [YOUR PRODUCT], which sits center-right below the midline. Bottom-left: [BRAND] logo in [LOGO COLOR] with [PRODUCT DESCRIPTOR] in smaller type. No stats, no review cards. The gradient and the line carry the whole creative.

Global constraints for every image (append to the end of every filled prompt): no watermarks beyond the [BRAND] logo where specified, no extra text beyond what is specified, no clip art, no stock-photo tropes, single focal point, clean composition.

When done, create a task from the “Review Ad Creatives (3/3)” template assigned to me, due tomorrow.