Generate Ad Creatives From Proven Frameworks
Three chained tasks: write ad copy from 10 proven frameworks, generate matching visuals, and land a review task on your desk with 4 complete creatives.
What this does
Three tasks, four finished ad creatives. The first task reads the client’s Brand Guide and website, picks 4 ad frameworks from a library of proven scaffolds, and writes the copy as deliverables. The second task reads the Brand Guide’s Image Generation Prompt Modifier and reference images, fills the matching template scaffold for each ad, and generates visuals that look like they came from the same art director. The third lands on your desk to review all 4 complete creatives before they go anywhere.
Prerequisite
Run the Brand Guide playbook for this client first. This playbook reads the “Brand Guide” client note it produces to apply the client’s photography direction, visual system, and Image Generation Prompt Modifier to every creative. Without the Brand Guide note, Template 2 stops and flags the missing prerequisite rather than generating generic images.
Best for
Agencies running paid social or organic content who need a batch of on-brand creatives without starting from scratch every time.
How the chain works
Template 1: Ad Creative Copy. Reads the client profile, the Brand Guide note, and browses the client’s website. Picks 4 frameworks from 10 proven ad angles (see below), each mapped 1:1 to a visual scaffold in the template library. Creates one deliverable per ad with copy, CTA, and hashtags, plus a template_id and image brief in meta. When done, books Template 2.
Template 2: Generate Ad Visuals. Reads the Brand Guide note for the Prompt Modifier and reference image URLs. For each deliverable from Template 1, looks up the template scaffold, fills its bracketed placeholders with the copy, hex colors, fonts, and offering details, prepends the Prompt Modifier, picks the best reference image URL as a visual style reference, and generates the image. Updates the deliverable to embed the image. If no Brand Guide note exists, it stops and creates a “Blocked: Brand Guide missing” deliverable instead. When done, books Template 3.
Template 3: Review Ad Creatives. You check each deliverable’s copy and image against the Brand Guide reference images, edit what needs adjusting, and schedule through your posting tool.
The 10 ad frameworks
The AI picks the 4 that best fit the client. Each framework is a proven advertising angle:
| Framework | Best for |
|---|---|
| Us vs. Them | Differentiation in competitive markets |
| Myth vs. Truth | Education, authority, thought leadership |
| Social Proof / Results | Trust-building, bottom-of-funnel |
| Before & After | Visual services, transformation stories |
| Scroll-Stopping Hook | Awareness, top-of-funnel reach |
| Clean Offer | Promotions, launches, limited-time offers |
| Problem-Agitate-Solution | Service businesses, pain-point marketing |
| Did You Know | Education, shareable content |
| Quote / Authority | Personal branding, credibility |
| Behind the Scenes | Authenticity, humanizing the brand |
Requirements
- Templates 1-2 need Autocomplete and Run on complete enabled.
- The Brand Guide playbook has been run for this client and a “Brand Guide” client note exists.
- The client profile should have brand colors and a description filled in.
- The client’s website URL should be set so the AI can browse it for voice and positioning.
How to use it
- Create a task from “Ad Creative Copy (1/3)” for your client
- On its due date, it autocompletes and the chain runs through both AI steps. To run it earlier, mark it complete yourself, set the due date sooner, or open the task and click Run Prompt.
- The review task lands in your queue. Check the copy and images, edit what needs adjusting, then schedule through your posting tool.
Tips
- Tighten the Brand Guide first. Output quality here is capped by the quality of the Image Generation Prompt Modifier in the Brand Guide note. If creatives come back generic, rewrite the modifier and rerun.
- Fill in the client description. Industry, target audience, and brand voice all improve the output.
- Narrow the framework list. If you know which frameworks work for a specific client, edit the prompt to remove the others.
-
Already running ads? Add
meta_ads_reportto Template 1’s tools and a line to the prompt: “Check the client’s current Meta ads to see what’s already running. Avoid duplicating active angles.” - If you don’t use the Brand Guide. This playbook is designed around it. Without a Brand Guide note for the client, the “Generate Ad Visuals (2/3)” template halts with a “Blocked: Brand Guide missing” deliverable on Step A. To run without one, edit that template’s Lifty Prompt and remove Step A entirely, then drop references to the Prompt Modifier, Image Dos and Don’ts, and Reference Images from the rest of the prompt. Image quality drops without those anchors, so running the Brand Guide playbook first is strongly recommended.
- Pairs with the Brand Guide playbook (builds the note this playbook reads from) and the Blog to Social playbook (turns published articles into social posts using the same Brand Guide).
Credits
The 10 ad template scaffolds are adapted from a public prompt walkthrough shared by Will Sartorius and the Adcrate team: Nano Banana 2 Prompt Document and their YouTube walkthrough. We have rewritten the scaffolds in our own voice and trimmed the set to ten, but the underlying angles and composition structures are theirs.
The templates
Paste these into Settings → Task Templates in your Lifted Work account. Create a template group, add each template in order. When you create tasks from these templates, the AI picks up client context automatically.
[1/3] Ad Creative Copy
You are going to create 4 different ads, 2 for Meta Ads, 2 for Google Ads.
Read the client profile. Look up the “Brand Guide” client note. Browse the client’s website for current messaging.
Pick 4 different frameworks from this list:
- Us vs. Them: side-by-side old way vs. client’s way
- Myth vs. Truth: debunk a misconception, educational diagram
- Social Proof / Results: measurable outcome, stars, review card
- Before & After: UGC-native mirror-selfie transformation
- Scroll-Stopping Hook: provocative setup, bait phrase, reveal reframes
- Clean Offer: split background, clear offer
- Problem-Agitate-Solution: testimonial-style, real environment, quote overlay
- Did You Know: surprising stat as headline ad
- Quote / Authority: pull-quote review card, truncated review, “Read more” tease
- Behind the Scenes: bold statement on gradient, copy is the whole ad
Create one deliverable per ad, titled “[Framework Name] - [Platform]”.
Content: headline, platform-ready ad copy, one CTA, relevant hashtags.
Meta fields (step 2 reads these to build image prompts):
- framework: framework name from the list above
- aspect ratio: 1:1, 4:5, 9:16, or 16:9
- image text: short punchy text for the image (5 words max per line)
- attribution: for testimonial/quote frameworks, reviewer name + credential. Blank otherwise.
- notes: anything step 2 needs (e.g., “product shown is the 12oz can”)
Writing rules:
- Direct-response style. Short sentences. Strongest line first.
- No AI tropes like em dashes, “leverage”, “seamlessly”, “streamline”, “unlock”, “elevate”, “game-changer”, “cutting-edge”, “in today’s digital landscape”
- Consider excellent ad copywriters and follow their style adapted to the brand
Create a task from the “[2/3] Generate Ad Visuals” template, due 5 minutes from now.
This is going to give you 4 ads Meta and Google. You can paste in a specific url to a client’s page to generate ads specific to a lander if you’d like in the Lifty Prompt below before it runs.
[2/3] Generate Ad Visuals
REFERENCE: Scaffold Library
10 scaffolds. Fill the brackets, do not edit the structure.
Did You Know. Use a [BACKGROUND] color field. Put a large bold sans-serif [HEADLINE] across the upper third, with [SUBHEAD] underneath in smaller type. Show [YOUR PRODUCT] in the lower half with [DETAILS] nearby on the same surface. Camera: 50mm at f/2.8, slightly above the product. [BRAND] logo bottom right. Keep it clean and authoritative.
Clean Offer. Split the composition horizontally: top 60% in [PRIMARY BRAND COLOR], bottom 40% in [CONTRAST COLOR]. Center [YOUR PRODUCT] on the color boundary with soft studio lighting. In the top area, set [YOUR OFFER] in large contrast-color sans-serif, with [OFFER DETAILS] underneath. Bottom area gets small brand-color text listing [VALUE ADDS]. [BRAND] logo bottom right.
Problem-Agitate-Solution. Set the scene in [SETTING] with warm natural light. Place [YOUR PRODUCT] on [SURFACE], slightly out of focus. Overlay a bold white sans-serif [SHORT HEADLINE] at larger size, followed by [FULL QUOTE 2-3 sentences] and attribution [NAME], [CREDENTIAL]. Add five filled stars in [BRAND COLOR]. [BRAND] logo bottom right in white. Shoot at 35mm f/2.0.
Myth vs. Truth. Educational diagram on a white background. Bold [BRAND COLOR] [HEADER] across the top. Center [YOUR PRODUCT] with even studio lighting. Draw four callout boxes around the product with thin connecting lines, each containing one of [BENEFIT 1-4] and a small [BRAND COLOR] circle. [WEBSITE] at bottom center. [BRAND] logo bottom right. The feel is a scientific diagram reinterpreted by a luxury agency.
Social Proof / Results. Social proof layout on [BACKGROUND]. Top line: [HEADLINE like ‘Join 1,000,000+ Members’] in bold [BRAND COLOR], with five filled stars and ‘Rated [X] out of 5’ beneath. Center [YOUR PRODUCT] at 50mm f/4. Below the product, a frosted white card containing five stars, [REVIEW TITLE], [2-3 SENTENCE REVIEW], and italic [ATTRIBUTION]. Under the card, an ‘As Featured In’ row with five grayscale publication logos. [BRAND] logo bottom right.
Us vs. Them. Divide the frame vertically down the center. Left half: muted gray-blue background with [COMPETITOR CATEGORY] header, a generic competitor product, and a list of [WEAKNESS 1-5] each marked with an X. Right half: [PRIMARY BRAND COLOR] background with [YOUR BRAND] header, [YOUR PRODUCT], and a list of [STRENGTH 1-5] each marked with a checkmark. A white ‘VS’ circle sits over the divider at the top. [BRAND] logo bottom right.
Before & After. This has to look like a real phone post, not a polished ad. Split-screen before/after. LEFT: grainy iPhone mirror selfie, [PERSON] in a dimly lit bathroom, [BEFORE STATE], harsh overhead lighting, handwritten white [BEFORE DATE]. RIGHT: same person, same bathroom, now in bright natural light, [AFTER STATE], with [PRODUCT] visible on the counter, handwritten white [AFTER DATE]. Top center: [TIMEFRAME] on [BRAND] plus emoji. Feels like it was stitched together in CapCut.
Quote / Authority. Full-bleed background in a solid [BRAND COLOR] block. Upper half: a bold italic serif [PULL-QUOTE] (4-8 most emotional words of the review) in white with curly quotation marks. Below it, five large filled gold stars in a row. Bottom-left, overlapping the color block, place a white rounded review card with a soft shadow: gray avatar icon, bold [REVIEWER NAME] with a small [FLAG EMOJI], blue checkmark and ‘Verified Reviewer’ in blue, review body 4-6 lines trailing into ‘…Read more’ in bold [BRAND COLOR], and ‘Was this review helpful?’ with thumbs-up and count. Bottom-right, overlapping both card and background: [YOUR PRODUCT] angled toward the viewer with a soft shadow.
Scroll-Stopping Hook. Clean white background. Top-center: large [ACCENT COLOR] opening quotation marks. Below, a three-part headline: an italic-serif [SETUP LINE], then an oversized heavy-weight bold all-caps sans-serif [BAIT PHRASE] filling two lines, then a smaller sentence-case [REVEAL]. Closing quotation marks and regular-weight [ATTRIBUTION] close it out. Lower-left third: [YOUR PRODUCT] at a slight angle with [PRODUCT DETAILS], a circular [TRUST BADGE] to its left. Lower-right third: five filled [ACCENT COLOR] stars with bold [REVIEW COUNT] 5-Star Reviews.
Behind the Scenes. Background is a vibrant [GRADIENT] running diagonally from upper-left to lower-right. Upper-left carries a loose, expressive, oversized [FONT STYLE] white [BOLD STATEMENT]; the copy is the ad. Upper-right: [PERSON DETAIL] reaching down into frame toward [YOUR PRODUCT], which sits center-right below the midline. Bottom-left: [BRAND] logo in [LOGO COLOR] with [PRODUCT DESCRIPTOR] in smaller type. No stats, no review cards. The gradient and the line carry the whole creative.
Global constraints (append to every filled prompt): no watermarks beyond the [BRAND] logo where specified, no extra text beyond what is specified, no clip art, no stock-photo tropes, single focal point, clean composition, any text must be large enough to be impactful on mobile.
Step 1: Load Brand Guide
Look up the “Brand Guide” client note.
From the Brand Guide, extract:
- Image Generation Prompt Modifier (prepended to every prompt)
- Visual System hex colors and fonts
- Ad Creative Style section
- Image Dos and Don’ts (appended to every prompt)
- Reference Images catalog (all entries across all sub-headings)
Step 2: Read ad deliverables
List task deliverables with content. For each ad deliverable, generate one appropriate image.
Step 3: Build prompts
For each deliverable:
- Pull framework, aspect ratio, image text, attribution, notes from meta.
- Match the framework name to a scaffold from the Template Library below.
- Replace every [BRACKETED] placeholder from Scaffold Library below with real values from the Brand Guide and meta fields. [YOUR PRODUCT] becomes whatever the brand sells: a product, a service (uniformed worker, branded vehicle, before/after), software (dashboard, app icon), or physical location.
-
Pick the best reference image URL from the catalog. Match by the shows description first, then alt text, then source sub-heading.
- Product-dominant frameworks (Did You Know, Clean Offer, Myth vs. Truth, Social Proof / Results, Quote / Authority): prefer product shots, fall back to product/services page.
- Lifestyle frameworks (Problem-Agitate-Solution, Before & After): prefer product-in-use with a person, fall back to homepage.
- Abstract/statement frameworks (Us vs. Them, Scroll-Stopping Hook, Behind the Scenes): prefer strong brand mood, fall back to homepage.
- If no good match, pick closest and note “reference image was a weak match” in the deliverable.
- Assemble: {Image Generation Prompt Modifier}\n\n{Filled scaffold}
Step 4: Generate and attach for each deliverable
Generate each image with the assembled prompt, reference image URL, aspect ratio from meta (default “1:1”), and this client. Update the appropriate deliverables by prepending the image as inline markdown: .
Step 5: After each deliverable’s image is done
Create a task from the “[3/3] Review Ad Creatives” template, due tomorrow.
[3/3] Review Ad Creatives
AI has generated 4 ad creatives with copy and brand-matched images. Review before scheduling:
- Check for a block. If there’s a “Blocked: Brand Guide missing” deliverable, run the Brand Guide playbook first, then rerun this playbook.
- Compare images against the Brand Guide. Open the Brand Guide note in a second tab. Check colors, photography direction, and Reference Images alignment. If an image is off-brand, tighten the Image Generation Prompt Modifier and regenerate.
- Check the copy. Voice match, clear CTA, relevant hashtags.
- Edit deliverables as needed, then schedule through your posting tool.
- Mark this task complete.
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