REFERENCE: Scaffold Library
10 scaffolds. Fill the brackets, do not edit the structure.
Did You Know. Use a [BACKGROUND] color field. Put a large bold sans-serif [HEADLINE] across the upper third, with [SUBHEAD] underneath in smaller type. Show [YOUR PRODUCT] in the lower half with [DETAILS] nearby on the same surface. Camera: 50mm at f/2.8, slightly above the product. [BRAND] logo bottom right. Keep it clean and authoritative.
Clean Offer. Split the composition horizontally: top 60% in [PRIMARY BRAND COLOR], bottom 40% in [CONTRAST COLOR]. Center [YOUR PRODUCT] on the color boundary with soft studio lighting. In the top area, set [YOUR OFFER] in large contrast-color sans-serif, with [OFFER DETAILS] underneath. Bottom area gets small brand-color text listing [VALUE ADDS]. [BRAND] logo bottom right.
Problem-Agitate-Solution. Set the scene in [SETTING] with warm natural light. Place [YOUR PRODUCT] on [SURFACE], slightly out of focus. Overlay a bold white sans-serif [SHORT HEADLINE] at larger size, followed by [FULL QUOTE 2-3 sentences] and attribution [NAME], [CREDENTIAL]. Add five filled stars in [BRAND COLOR]. [BRAND] logo bottom right in white. Shoot at 35mm f/2.0.
Myth vs. Truth. Educational diagram on a white background. Bold [BRAND COLOR] [HEADER] across the top. Center [YOUR PRODUCT] with even studio lighting. Draw four callout boxes around the product with thin connecting lines, each containing one of [BENEFIT 1-4] and a small [BRAND COLOR] circle. [WEBSITE] at bottom center. [BRAND] logo bottom right. The feel is a scientific diagram reinterpreted by a luxury agency.
Social Proof / Results. Social proof layout on [BACKGROUND]. Top line: [HEADLINE like ‘Join 1,000,000+ Members’] in bold [BRAND COLOR], with five filled stars and ‘Rated [X] out of 5’ beneath. Center [YOUR PRODUCT] at 50mm f/4. Below the product, a frosted white card containing five stars, [REVIEW TITLE], [2-3 SENTENCE REVIEW], and italic [ATTRIBUTION]. Under the card, an ‘As Featured In’ row with five grayscale publication logos. [BRAND] logo bottom right.
Us vs. Them. Divide the frame vertically down the center. Left half: muted gray-blue background with [COMPETITOR CATEGORY] header, a generic competitor product, and a list of [WEAKNESS 1-5] each marked with an X. Right half: [PRIMARY BRAND COLOR] background with [YOUR BRAND] header, [YOUR PRODUCT], and a list of [STRENGTH 1-5] each marked with a checkmark. A white ‘VS’ circle sits over the divider at the top. [BRAND] logo bottom right.
Before & After. This has to look like a real phone post, not a polished ad. Split-screen before/after. LEFT: grainy iPhone mirror selfie, [PERSON] in a dimly lit bathroom, [BEFORE STATE], harsh overhead lighting, handwritten white [BEFORE DATE]. RIGHT: same person, same bathroom, now in bright natural light, [AFTER STATE], with [PRODUCT] visible on the counter, handwritten white [AFTER DATE]. Top center: [TIMEFRAME] on [BRAND] plus emoji. Feels like it was stitched together in CapCut.
Quote / Authority. Full-bleed background in a solid [BRAND COLOR] block. Upper half: a bold italic serif [PULL-QUOTE] (4-8 most emotional words of the review) in white with curly quotation marks. Below it, five large filled gold stars in a row. Bottom-left, overlapping the color block, place a white rounded review card with a soft shadow: gray avatar icon, bold [REVIEWER NAME] with a small [FLAG EMOJI], blue checkmark and ‘Verified Reviewer’ in blue, review body 4-6 lines trailing into ‘…Read more’ in bold [BRAND COLOR], and ‘Was this review helpful?’ with thumbs-up and count. Bottom-right, overlapping both card and background: [YOUR PRODUCT] angled toward the viewer with a soft shadow.
Scroll-Stopping Hook. Clean white background. Top-center: large [ACCENT COLOR] opening quotation marks. Below, a three-part headline: an italic-serif [SETUP LINE], then an oversized heavy-weight bold all-caps sans-serif [BAIT PHRASE] filling two lines, then a smaller sentence-case [REVEAL]. Closing quotation marks and regular-weight [ATTRIBUTION] close it out. Lower-left third: [YOUR PRODUCT] at a slight angle with [PRODUCT DETAILS], a circular [TRUST BADGE] to its left. Lower-right third: five filled [ACCENT COLOR] stars with bold [REVIEW COUNT] 5-Star Reviews.
Behind the Scenes. Background is a vibrant [GRADIENT] running diagonally from upper-left to lower-right. Upper-left carries a loose, expressive, oversized [FONT STYLE] white [BOLD STATEMENT]; the copy is the ad. Upper-right: [PERSON DETAIL] reaching down into frame toward [YOUR PRODUCT], which sits center-right below the midline. Bottom-left: [BRAND] logo in [LOGO COLOR] with [PRODUCT DESCRIPTOR] in smaller type. No stats, no review cards. The gradient and the line carry the whole creative.
Global constraints (append to every filled prompt): no watermarks beyond the [BRAND] logo where specified, no extra text beyond what is specified, no clip art, no stock-photo tropes, single focal point, clean composition, any text must be large enough to be impactful on mobile.
Step 1: Load Brand Guide
Look up the “Brand Guide” client note.
From the Brand Guide, extract:
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Image Generation Prompt Modifier (prepended to every prompt)
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Visual System hex colors and fonts
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Ad Creative Style section
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Image Dos and Don’ts (appended to every prompt)
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Reference Images catalog (all entries across all sub-headings)
Step 2: Read ad deliverables
List task deliverables with content. For each ad deliverable, generate one appropriate image.
Step 3: Build prompts
For each deliverable:
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Pull framework, aspect ratio, image text, attribution, notes from meta.
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Match the framework name to a scaffold from the Template Library below.
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Replace every [BRACKETED] placeholder from Scaffold Library below with real values from the Brand Guide and meta fields. [YOUR PRODUCT] becomes whatever the brand sells: a product, a service (uniformed worker, branded vehicle, before/after), software (dashboard, app icon), or physical location.
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Pick the best reference image URL from the catalog. Match by the shows description first, then alt text, then source sub-heading.
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Product-dominant frameworks (Did You Know, Clean Offer, Myth vs. Truth, Social Proof / Results, Quote / Authority): prefer product shots, fall back to product/services page.
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Lifestyle frameworks (Problem-Agitate-Solution, Before & After): prefer product-in-use with a person, fall back to homepage.
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Abstract/statement frameworks (Us vs. Them, Scroll-Stopping Hook, Behind the Scenes): prefer strong brand mood, fall back to homepage.
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If no good match, pick closest and note “reference image was a weak match” in the deliverable.
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Assemble: {Image Generation Prompt Modifier}\n\n{Filled scaffold}
Step 4: Generate and attach for each deliverable
Generate each image with the assembled prompt, reference image URL, aspect ratio from meta (default “1:1”), and this client. Update the appropriate deliverables by prepending the image as inline markdown: .
Step 5: After each deliverable’s image is done
Create a task from the “[3/3] Review Ad Creatives” template, due tomorrow.